Turn Conversations into Clients

How can authors use podcasting to build more than just visibility? In this conversation, Dr. Sher Downing breaks down how to approach podcasting as a long-term strategy for building authority, partnerships, and business opportunities. She explains why transformational conversations matter more than scripted answers, how to create a sustainable podcast workflow without burnout, and how to turn book content into engaging, problem-solving discussions that resonate with listeners. Dr. Downing also shares what separates memorable podcast guests from forgettable ones, including the power of authentic storytelling and offering real value to listeners. If you’re an author looking to leverage podcasting to grow your platform and influence, this interview is packed with practical insights.