Why Every Author Should Use Illustrations

In this insightful conversation, award-winning cartoonist and visual storyteller Lisa Rothstein explores how illustrations can dramatically improve reader engagement and comprehension in nonfiction books. She explains why visuals—especially humorous cartoons—help readers feel connected to the material, retain information more effectively, and stay motivated to keep reading. Lisa shares real-world examples across industries, from finance to sales to personal development, and offers practical advice on how to place illustrations for maximum impact. She also discusses budget-friendly options like licensing existing cartoons, common mistakes to avoid, and how visuals can extend beyond the book into social media to boost discoverability. Whether you’re writing a technical guide or a thought leadership book, this interview highlights how illustrations can turn complex ideas into compelling experiences.