How to Turn Followers into Readers

In this engaging conversation, YA and teen romance author Keelin Schafer breaks down what actually works on social media for authors today. From involving readers in the creative process to crafting short, high-impact videos that hook new audiences, she shares practical strategies for growing a loyal following. Keelin also explains why she avoids overanalyzing metrics, how she balances consistency with authenticity, and why only a small percentage of content should be direct promotion. Whether you’re just starting out or looking to improve conversions, this interview offers actionable insights on turning engagement into real book sales.