Author Branding That Works

Cozy mystery author and former advertising agency president Robin Donovan joins Author Resources to discuss the realities of book marketing, author branding, and promotion. Drawing on decades of advertising experience, Robin explains why authors need realistic expectations, a thoughtful marketing plan, and a clear brand identity. She shares insights on building a recognizable book series, creating consistent branding across titles, leveraging interviews and live events, and finding meaningful ways to connect with readers. Whether you’re a new author or looking to strengthen your platform, this conversation offers practical advice for promoting your work in today’s competitive publishing environment.