Email Marketing for Authors: Scott Richmond’s Guide to Reader Engagement

In this tactical author interview, Scott Richmond shares a practical approach to email marketing designed specifically for authors. From building an email list to creating value-driven content, Scott explains how to use author newsletters to increase reader engagement, drive book promotion, and grow a loyal fanbase.

He walks through strategies for email automation, content strategy, and using email campaigns as part of a sustainable author platform. Whether you’re launching your first list or refining your current email marketing system, this conversation offers tools to support long-term audience growth, author visibility, and success as an authorpreneur.