How to Market Your Book Without a Big Budget

In this insightful conversation, YA and teen romance author Keelin Schafer breaks down practical marketing strategies for indie authors looking to grow their audience and increase book sales. She explains how to market genre-blending stories by focusing on a core audience, why social media remains her most effective tool, and how early promotion can build anticipation before release day. Keelin also emphasizes the importance of investing in professional editing and cover design, building a strong reader community, and consistently writing new books to maintain momentum. Whether you’re publishing your first novel or refining your strategy, this interview offers realistic, experience-based advice that prioritizes long-term growth over quick wins.