Think Like a Journalist

Breaking into the media as an author requires more than a great book—it takes strategy, clarity, and an understanding of what journalists actually want. In this interview, Bobbie Carlton shares essential PR insights, including how to craft compelling media angles, deliver concise and memorable quotes, and prepare for interviews like a pro. She explains why understanding your audience is critical, how to avoid common mistakes like overexplaining, and how to build credibility as a trusted expert source. The conversation also dives into navigating tough questions, building real relationships with journalists, and protecting your reputation during sensitive situations. If you want to increase your visibility and get featured in meaningful media opportunities, this is a must-watch.