Turn Your Book Into a Brand

In this insightful conversation, award-winning cartoonist and visual storyteller Lisa Rothstein reveals how authors can extend the value of their book illustrations far beyond the page. She explains how each visual can become a piece of content for social media, presentations, and even branded merchandise, helping authors build recognition and engagement with their audience. Lisa also breaks down why illustrated content performs better than text-only posts, especially in a crowded digital landscape, and how the human touch of custom visuals stands out in the age of automation. From coffee mugs to journals to speaking slides, this interview offers practical, creative strategies for turning your book into a multi-platform brand experience.