Turning Your Book Into a Business

In this valuable conversation, Sophia Wardell speaks with She Leads Media founder and entrepreneurship educator Adrienne Garland about how authors can develop a strong personal brand and turn their books into larger business ecosystems. Adrienne discusses the importance of understanding your audience, creating a clear thought leadership message, and aligning your brand with long-term goals like speaking, consulting, and media visibility. She also explains why authors need to build marketing infrastructure early, consistently share their expertise online, and focus on relationship-building to sustain momentum beyond a book launch. Packed with practical insights on entrepreneurship, branding, and audience growth, this interview is essential viewing for authors looking to expand their influence and career opportunities.