Why Public Speaking Is an Author’s Secret Weapon

Public speaking isn’t just an add-on for authors—it’s a strategic tool for building authority, expanding your audience, and driving book sales. In this insightful interview, Bobbie Carlton explains how authors can develop a compelling signature talk by aligning their expertise, brand, and audience needs. She also reveals what event organizers are really looking for, why speaking is becoming even more valuable in an AI-driven world, and the biggest mistakes authors make on stage—especially when they focus too much on selling instead of connecting. If you’re an author looking to grow your platform and make a lasting impact, this conversation is packed with practical, actionable advice.