Write, Promote, Repeat

In this interview, New York Times best-selling author Patricia Crisafulli explores the business side of writing and what it truly takes to build a sustainable, long-term career. Drawing from her experience as a novelist, journalist, and communications consultant, she shares how authors can apply business communication skills to branding, promotion, and audience development. Crisafulli addresses common misconceptions about publishing platforms, the importance of community over marketing hype, and how diversifying income through consulting, teaching, or related work can actually strengthen—rather than drain—creative output. This conversation offers empowering, realistic guidance for writers navigating both art and livelihood.